A Winery Needs to Talk Directly With the Consumer to Sell Wines

Creativity is not innovation and vice versa.  Creativity, according to KeyDecisions.com, is recognized as fresh ideas and innovations are about implementation of creative advancements. The thought is, being creative has no basic risk (in most endeavors) and innovations have measurable…

Blending Wine

Is There No End of Research On Alcohol In Wine…Enough

A title of an article appearing in the March 28, 2019 issue of The Spectator by Christopher Snowden, “The Campaign to Make Alcohol ‘The New Tobacco’”, seems to be more than a shot across the bow of all thing’s alcohol….

AVA, vineyard, TBB

Vineyards – Cover Crops Are Not Harvested

In California’s Wine Country, winter is a time when brown hillsides turn green and vineyards green-up with a “cover crop”. Cover crops may be a misnomer as nothing in “cover crop” is harvested. In vineyards you notice this cover crop…

Research Protecting the Wine Industry From Constant Threats

  Wine starts and can end in the vineyard; mites/insects (visible and microscopic), diseases, mildew, and Mother Nature make it a miracle wine ever makes it onto the shelf. Even as vineyard managers adopt Biodynamic®, organic or sustainable vineyard practices,…

Tasting Room

Tasting Rooms Are For the Experience of Wine and Buying

There is nothing surreptitious about selling wine in a tasting room or at a tasting event; the visitor is there anticipating buying a new-found wine that will make life more pleasant. And tasting room staffs should understand–wine sales is not…

The Tasting Room: Branding or Marketing

In selling wine, especially in the tasting room, there is a difference between marketing and branding. Yes, the two are often co-mingled, but they must be interpreted and managed differently. Without a brand identity it is hard to market wine….

Direct Wine Distribution in WA State

BAR CODE When It Comes to Distribution, More Washington Wineries Are Doing It Themselves What that means for you and your favorite wine list. By Zach Geballe Wednesday, Jul 5, 2017 1:30am EAT DRINK TOKEBAR CODE A change is rippling through…

Marketplace For Wine Has Some New Trends

For a period of time I have been talking about how craft beer and wine are subject to trends; some fast moving and some progressing slowly.  I have written about the trends in wine and beer packaging, costs, and red…