Trekking The World of Craft Beer Reno Style!

Craft Beer Info

Barley and Hops
Self Serve Beer Taps
Marketing

Change Isn’t Easy in the Craft Beer Category

Self Service Beer is becoming very popular around the world. The consumer choses the beer, controls the amount dispensed, and see the cost of beer dispensed. The screen above the tap handle tells some facts about the beer ingredients and all legal information such as ABV. The technology (referred to back room) costs are approximately $1,500 per tap. Add to that barrel refrig. room, lines, drip trays, etc.

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Thomson/Reuters Article-AP Photo May 31, 2022
Marketing

Ukraine’s Giant Seed Bank at Risk of Being Lost as War Rages

Most of us do not think of planting anything and also think that a seed has a type of DNA. Malting Barley is a special seed that is designed for many characteristics beyond taste. It has been developed over decades to achieve such things as drought tolerance, yields, to resist diseases and adapt to soil conditions. Folks, these are just a few of the things grain research has accomplished to help feed the world and make good beer. All of this science in adapting plant DNA to environmental changes is at risk of being lost. Ukraine is the breadbasket to most of the World. Article is from: Thomson/Reuters and photo is from AP. This article is worth reading, especially in light of the craft beer industry.

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Lead Dog Label
Marketing

Beer Labels Are Art, Advertising, Legal Documents

The Reno Brewery District is a great idea and concept-The Depot, Lead Dog, Pigeon Head, Battle Born and Record Street. There are a few cities that have a central area to promote breweries. It is all about community, isn’t it? This article is an attempt to draw attention to the fact that labels can introduce a new beer to try and showcase an art form. But, labels are really about being legal.

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TTB Logo
Marketing

How Did Beer Do For the Year 2021?

TTB is accurate when it comes to barrels produced because the tax is assessed on barrels produced/removed for sales. 2021 was a generally flat year for all beer production. Craft Beer is determined by definition- producers of <6 million barrels and not owned by a macro producer. Those numbers will come later.

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Zero Carb Beer From A-B InBev 2022
Uncategorized

Zero Carbs Beer, A-B InBev

Zero Carbs Beer, A-B InBev
Everybody has an opinion but the reality is that industry must respond , is some way, to changes in consumer taste. I can remember when 3.2% beer in Kansas was called Near Beer. Well, drinking beer for the first time in Kansas in my college town, I can assure everyone, it is possible to hear the angles singing on 3.2% beer. Now A-B has a No Carb beer that is still beer at 4%+ and has calories. Well it better have taste.
Zero Carbs Beer, A-B InBev
Everybody has an opinion but the reality is that industry must respond , is some way, to changes in consumer taste. I can remember when 3.2% beer in Kansas was called Near Beer. Well, drinking beer for the first time in Kansas in my college town, I can assure everyone, it is possible to hear the angles singing on 3.2% beer. Now A-B has a No Carb beer that is still beer at 4%+ and has calories. Well it better have taste.

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Hops in Washington Statte
Marketing

Here You Can OD on “About Hops!”

The image is what a modern hop farm business looks like. Most are privately owned and are located in areas of the U.S. that offer ideal soil and climate conditions. At one point the Sacramento Valley in CA was a great area for hops. Over time the return on investment and irrigation forced hops into Yakima Valley in Washington State. Many hop operation are run by 5th generation farmers. Large brewers even own their own operation for hops sourcing. Research is an ongoing requirement to keep up with consumer demands for aromas and flavors.

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