
Marketing
Change Isn’t Easy in the Craft Beer Category
Self Service Beer is becoming very popular around the world. The consumer choses the beer, controls the amount dispensed, and see the cost of beer dispensed. The screen above the tap handle tells some facts about the beer ingredients and all legal information such as ABV. The technology (referred to back room) costs are approximately $1,500 per tap. Add to that barrel refrig. room, lines, drip trays, etc.